STYLE NOTES ON: THE MOOSGAARD TWINS

A Style Notes newsletter on the Moosgaard twins? Ground-breaking. I am doing this anyway. Because their style is too good not to. Here is an analysis of seven Moosgaard outfit formulas.

Please note that this edition of the Style Notes is more … ‘educational’ than my previous Style Notes posts. You will find Moosgaard outfit formulas below, for instance.
I recommend opening this article in your browser instead of the app or your e-mail.

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Welcome to the Scandinavian style paradise where the colors are muted and the wardrobes scream ‘Toteme’ before you even open them. Welcome to the dreamland of oversized trench coats and the best-fitting vintage jeans, to the garden of Eden effortless chic, to the land of long, undone hair and elegant but never exaggerated looks.

If you are not familiar with the Moosgaard twins, let me introduce you to Amalie and Cecilie (even their names are elegant, non?). Born in Denmark, they were scouted as models at the age of 13 and have been in the fashion industry since they were 16. The twin sisters are currently living in Copenhagen and founded their jewelry brand LIÉ STUDIO in 2021.

Let me first break down the reasons that make it easy to fall for their style.

all pictures via Amalie Moosgard

THE TWIN EFFECT

I think one of the reasons for our obsession with them is the twin effect. It is not one but two beautiful women you can hardly tell apart and they automatically double the effect of a good outfit. As their style is so consistent, photographed together, they give the most appealing harmony in colors, silhouettes and structures.

THE SCANDI EFFECT

Let’s be honest, we are all a bit addicted to the Scandinavian laid back but elegant style by nature so it is a given we are falling for every Scandinavian girl who gives us a reason to stare at.

THE MODEL OFF DUTY EFFECT

As they were originally scouted to be models, they look the part. That doesn’t hurt when looking at good style. It creates the model off duty - look on its own. They can pull off the simplest look and their hair, skin and slim figures do the rest.

Not only are we fans of their personal style for the reasons mentioned above, but they also know how to style their looks in such a way that they always tell the same story but never get boring.

source: Pinterest

THE MOOSGAARD FORMULAS

As we are a bit obsessed with (personal) style on this platform, let me break down the Moosgaard outfit formulas with you.

*all pictures by Amalie and Cecilie Moosgaard

1. A BAG THAT BREAKS THE LOOK IN COLOR AND / OR SHAPE

2. ADD SKIN WHERE SKIN IS NEEDED WITH HEAVIER, OVERSIZED OR PLAIN LOOKS

3. ELONGATE OUTFITS THAT NEED LENGTH WITH STRAIGHT LEG DENIM

4. OVERSIZED COATS + SLIM ELEMENTS

The ‘slim elements’ include

• skinnier denim choices

• tighter sweaters

• slim sunglasses vs. big sunglasses

• slim bags

• slim shoes

• tiny details such as earrings and more delicate bracelets

Slim sunglasses, slimmer straps of a handbag (see above) but also a choice of delicate earrings (see below) balance out an oversized shoulder, longer coats or bigger shapes in a look.

5. ADD STRUCTURE WITH HEAVY MATERIAL / OVERSIZED SILHOUETTES ON TOP AND KEEP A SLIM STRUCTURE FOR YOUR LEGS

This includes:

• heavy knit sweaters over your shoulders

• turtle necks (!!) - they love turtle necks

• hats

• heavy jackets

• oversized blazers and blazers over the shoulder

A typical Moosgaard outfit will be heavier on the top half of the body with more material (turtlenecks, sweaters over their shoulders) and darker colors. You can also spot the other formulas with these looks: Statement bags, an accent on the hips, slim shoes and slim elements such as sunglasses and slimmer hand bag straps.

6. ADD ‘UNDONE’ ELEMENTS

We are crazy for ‘undone’ elements over here. ‘We’ is everyone who tried to put their style into Allison Bornstein’s three words at some point. Here is a great lesson in having an undone element by our favorite twins.

Here are their most used ‘undone’ elements:

• wavy, undone hair

• open collars (their coats are often worn open and the collars fall ‘into place’)

• tucked-in hair and ‘thrown over’-look (the hair, their bags, the sweater over the shoulder as well)

• their arm length in sweaters and coats is always a bit too long (see?)

Achieving an undone look with more material on the top half, tucked-in hair, longer sleeves, a monotone color choice broken by a darker bag, interesting details (the rings) and a darker denim.

7.ACCENTUATE THE HIPS AND ADD CONTRAST

Accents can be added to a look with:

• lighter colors in denim

• belts

• blazer / jackets that are buttoned up

• contrast colors between top and bottom

• tucked-in sweaters (half-tucked or fully tucked in)

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I hope you liked this more analytical post today. It was so much fun to break down their looks and look at them from a styling point of view. Of course this very much leans into style-overthinking as well - however, it’s worth the effort if you look effortless as a result, right?