TO INDYX OR NOT TO INDYX
Indyx is one of the hypes within the personal-style-enthusiasts-club I would like to join but I only managed to track one month. Here is my Indyx pro and con list - I would love to hear your thoughts.
I am not a data girl. I hate numbers and I hate tracking things.
My brain wants pictures and emotions, music and stories. Connecting those is easy. Connecting formula? Not so much.
That being said, I am not your typical tracking apps kind of girl. I even forget to track my period on Clue and, I mean, that’s important.
So when the hype for Indyx came around, it seemed thrilling and I was curious but I also knew that I’d maybe give up quickly. I ended up tracking every outfit in May. Then I lost the routine. I started again at the end of August - and didn’t keep up, again. I have some thoughts on this.

THE PROS
The main reason I started using Indyx is that I really want to get to know my personal style and get better at styling my existing wardrobe. Seeing everything you actually wore instead of recalling it from memory, is so helpful.
As you might have already seen from my Substack if you have followed me for the last month, I am better at gathering inspiration and looking at others than styling my wardrobe. Indyx would be perfect in this regard for me.
It gives the same dopamine effect as shopping. Seeing my clothes as if I visited a website? Heaven.
It gives you creativity with your existing wardrobe. It’s a gamification of getting dressed.
They have a ton of good sources like personal style quizes, lookbooks, open closets etc. It’s like your favorite fashion magazine but looking at personal style and your own wardrobe.
Simple but true: You have an overview. You have control. You can easily spot needs and overdose in your wardrobe.
Documentation is always good. For reference. For self-observation. For looking at your style evolution.

THE CONS
It is time-consuming in three ways: It takes time to set up, it takes time to update, it takes time to analyze what you document. Because without doing something with your tracked outfits, it would be senseless in every way. Of course I know all things you really care about take time (I work out a lot and spend a lot of time at the gym, I love to take time for my wardrobe in general, I take time to read etc., I know.)
I miss the emotional side of things. If I take an outfit picture with my actual body and face on it, my brain actually works better with that.
It doesn’t replace putting the clothes onto your body. If you plan outfits with Indyx, you can still be surprised by the end-result if you actually wear it. So I would personally rather try on the actual clothes than to plan outfits in Indyx.
It seems like too much overthinking sometimes. I have a tendency to over-plan and over-complicate things anyways, plus my wardrobe is the only area in my life (except for romantic relationships I guess) where I am emotional instead of disciplined and I’d maybe like to keep it this way?!
This refers to the bullet point before but I think I need to ‘visit’ my clothes in real life rather than looking at them in an app - and I maybe can’t handle doing both at the same time.
So, what do you say? Do you use Indyx? What is your experience? Have you booked a lookbook from one of the stylists? Let me know! xx
It does take time to document your wardrobe on Indyx, but I agree that it makes it look like a store, thus so inspiring to shop your own wardrobe! It has a selfie option to record outfits so you may prefer that. I found it really useful to plan my outfits for holiday, then using it as a packing checklist.
I love Indyx! While I agree it’s not a substitute for trying on clothes, for me it’s been helpful to see where true holes are in my wardrobe. I think this only came after spending a weekend documenting EVERYTHING 🫠🫠